Our brand – our promise

The success of a brand always depends on its unique identity


As the STIEBEL ELTRON brand, we promote the energy transition with our solutions and complete conviction. We make our solutions easier for our customers to use, despite the increasingly complex nature of technology. We understand what matters to our industry and customers, and make this the basis of everything we do. At
STIEBEL ELTRON, we have a healthy focus on performance yet remain modest in spite of our success.
STIEBEL ELTRON is inspirational both as a brand, and with products that get customers excited and leave international competitors in awe.

A brand is more than just a logo, it’s a promise. It must be immediately recognisable, at all touchpoints, worldwide. To this end, we must use our brand more consistently and rigorously. The first step in our brand evolution with our new logo offers the ideal starting point for this.
Dr Nicholas Matten

Our company vision as the signpost to STIEBEL ELTRON’s future

“Power from renewables is the future. STIEBEL ELTRON improves the quality of life and investment security of its customers with electricity-based, futureproof, highly efficient heating, cooling, hot water and ventilation solutions for buildings. Through corporate sustainability, STIEBEL ELTRON remains an independent family business.”


Brand mission as a guide for the entire company

“By 2022, STIEBEL ELTRON aims to be one of the top three companies in Europe for building services based on renewables. It intends to make a significant contribution to the development of highly efficient, electricity-based building service products worldwide.”