Means of communication

To reach our customers and target groups, we use very varied means of communication. We choose which medium to use deliberately and carefully in order to achieve the desired objective and address the target group in the most effective way possible. 

 

When designing all STIEBEL ELTRON communication media, the aim is to take into account the defined specifications in terms of logo, colour, typography, visual identity and verbal identity. Our unmistakable corporate design is the outcome of the interplay between these elements.

B2C brochures

White, as one of the most important primary colours, gives all elements in the end customer brochures sufficient room to breathe and appears fresh, clean and modern. Not too many elements and a well structured layout ensure a calm and orderly appearance in the brochures.

The motifs in the brochures are characterised by authenticity and authority, and are always intended to convey a feeling of wellbeing and serenity. 

B2B brochures

Competence, responsibility and partnership continue to be the central themes of the B2B brochures, which are underlined by the motto "we are there for you".

The message can be conveyed with images relating to installation and service. The previously determined elements of style should be taken into account. The message for B2B communication can be conveyed with appropriate motifs.