Means of communication

Uniform visual appearance despite variable layout

Communication at all levels


To reach our customers and target groups, we use very varied means of communication. We choose which medium to use deliberately and carefully in order to achieve the desired objective and address the target group in the most effective way possible. 

 

When designing all STIEBEL ELTRON communication media, the aim is to take into account the defined specifications in terms of logo, colour, typography, visual identity and verbal identity. Our unmistakable corporate design is the outcome of the interplay between these elements.

Variable system for flexibility

A variable layout system enables flexible application in the various media. The use of text modules on an area module or on a full-area image provides an optimal platform for communication ranging from factual to emotional.

 

The ratio of image to area module is defined by a guideline value in the respective communication media.

Our brochures

Our adverts

Suitable for all channels of communication

Our adverts don’t contain too many elements, which ensures a calm and orderly appearance. The motif is in line with the defined visual identity and comes from the area “People and wellbeing”.

 

The logo, headline, slogan and URL make up the central text modules. Copy text can be inserted as an additional information level.

Our posters

Design on a large scale

Generous and striking, with just a few short texts but clever, captivating headlines and large-scale, emotional images. This is what posters and large-format advertising from STIEBEL ELTRON look like!

Design in large format using the example of a car trailer advertising