Changes to Stiebel Eltron management

“Moving dynamically towards an international future”

In future the company Stiebel Eltron from Holzminden will have dual leadership: as of 1 January 2017, managing directors Dr Kai Schiefelbein and Dr Nicholas Matten will take over management of the heat technology company from the previous CEO Rudolf Sonnemann – who will then enter retirement.

Rudolf Sonnemann was appointed managing director in 1999 and in 2007 he became chairman of the management board. He joined Stiebel Eltron in 1996 as head of development. After a total of 20 years the 63 year old will be leaving the company at the end of the year. “I am looking forward to the time after Stiebel Eltron, and I'm quite sure I won't be bored”, he says.

A special focus of the Holzminden company’s future strategic direction will be on further internationalisation. Dr Nicholas Matten, who joined Stiebel Eltron as managing director in August of this year, says: “To start with, Stiebel Eltron is already successfully established in many countries such as Switzerland, Thailand or Australia, to name just a few. Around 40 per cent of our revenue is already generated abroad. Furthermore, we have identified several further countries where we see great potential and want to win market shares in the next few years – without neglecting the domestic market. But for further internationalisation it is important that the company practises an international culture even more strongly than before – this is something we will work on. It starts with the product names”, says the 55 year old mechanical engineer who worked at Hansgrohe for around 20 years as an expert for internationalisation before joining Stiebel Eltron in Holzminden.

Dr Kai Schiefelbein started his career at Stiebel Eltron in 1997 as a development engineer for heaters and heat pumps. In 2007 the 49 year old was appointed managing director. He is mainly responsible for the Engineering division: research, development and production. Although Stiebel Eltron now also has three international production sites, Germany remains the main production location with head office in Holzminden and the Group’s plastics centre of excellence in Eschwege, Hesse: “Competitive production in Germany is not impossible as long as there is a will to constantly optimise and implement high technological standards”, Schiefelbein says. “Stiebel Eltron is very well positioned in these areas.”