Stiebel Eltron presents itself for the first time at ISH in Beijing
Chinese market in focus
For the first time, Stiebel Eltron was at ISH China in Beijing, which set a new record in 2018 with over 70,000 trade-fair visitors. The German heating and heating technology specialist presented itself to the Chinese market on a 90-square-metre floor space.
Stephan Pähler, Director of Business Development China: “In China, we are not as well-known as in Europe or South-East Asia. Of course, we know that there is great potential here, and as part of the further development of our international strategy we are now also focusing on this market. ISH China is the industry’s most important trade fair in the region and we want and need to be present.”
The new ventilation units, which were developed especially for the Chinese market, were premiered at the ISH. In addition, the company presented its hot water solutions for the Asian market. “Our shower units are perfectly matched to the local conditions,” says Pähler. Visitors were also able to find out about ventilation technology and heat pumps.