Top ranking for Stiebel Eltron

Focus Money singles out “Germany’s most innovative businesses”

Stiebel Eltron, the German heating manufacturer, has now been awarded the “2017 Innovation Prize”. Posts on social media about the 5,000 German companies with the largest workforces were evaluated over a period from January to December 2016. The focus was on statements about the following five subjects: innovation, investment, research & development, new products and technology.

“Our goal is to develop sustainable solutions for our customers when it comes to heating, ventilation and air-conditioning. That’s why we are even more pleased that consumers are showing an appreciation for our endeavours”, says Dr Nicholas Matten, managing director for sales, marketing and finance. “We couldn’t have been given better feedback.”

The survey was conducted on behalf of Deutschland Test and Focus Money for the first time. After evaluating several million consumer reviews, businesses were classified according to sector in order to ensure a fair comparison. Those businesses in first place set the benchmark at 100 points. In addition to Stiebel Eltron in the sector for electrical appliances, brands such as BMW, Amazon, IKEA or Adidas set the benchmark in other sector rankings.

According to a study by the consultants PwC (PricewaterhouseCoopers), the most innovative firms can on average anticipate over three times the growth in sales than less innovative competitors over the next five years.