Rapidly expanding business in India

Stiebel Eltron with new Showrooms in North East India

The subsidiary Stiebel Eltron India Pvt. Ltd. was established in August 2017, with its headquarters in Pune. The company is headed in India by Mr. Sandeep Surana. With his team of experienced professionals for sales, marketing and technical service the subsidiary caters for India and the neighbouring countries. “There is no such thing as the Indian Climate”, explains Dr. Nicholas Matten, Group Managing Director for Stiebel Eltron worldwide. “On the contrary, the subcontinent is influenced by extremes all across the four zones. We have solutions that can benefit our customers in all areas of the subcontinent. From single-phase and three-phase instantaneous (tankless) water heaters, small water heaters, wall-mounted and free-standing cylinders and heat pumps for domestic hot water to distributed ventilation with heat recovery and air filtration, our portfolio offers something for everyone looking for high-quality and energy efficient products”, says Dr. Matten.

Stiebel Eltron is rapidly expanding its distribution network in India and building the Stiebel Eltron brand to provide world class products and care-free services to Indian consumers. The company will open 70 dealers and showrooms in its first year, and the North East is a high priority market. Jagdish Aggarwal, owner of RLU, and his team, serving North East for over 26 years. At RLU ‘s world class showroom, Stiebel Eltron has an elaborate display of around 400 sqft.

“Driven by innovation in our product development, our clear focus is also on being environmentally responsible while providing efficient and convenient building services to our customers. The North East Market is very promising for us as the people here are very environmentally conscious and socially responsible citizens with a huge liking for energy savings and innovations. Rajasthan Lime Udyog in Guwahati is our principal partner for North East and we already have five showrooms in Guwahati, one in Meghalaya, one in Mizoram, one in Nagaland and we are in the process of appointing dealers in the other States of North East”, says Mr. Sandeep Surana, Managing Director for the subcontinent. “We have seen that the consumers keep a perfect balance of their environment by using innovative products powered by natural energy, which is in line with our company philosophy”, says Mr. Sandeep Surana.


Founded and established in 1924 by Dr. Theodor Stiebel, the Stiebel Eltron Group is based in Holzminden, Germany. The company has an international presence in over 120 countries with 26 own subsidiaries and generates more than 50% of its turnover outside of its home market.

Today, the company is one of the leading manufacturers of home comfort and renewable technology products, with state of the art technology for more comfort, convenience and higher efficiency. The group has six international production facilities with a high vertical integration, all of which work to the same “Made in Germany” quality standards, set by the parent company.

The wide range of product portfolio comprises of solutions for electrically powered room heaters and domestic hot water, being the clear market leader for tankless water heaters. Stiebel Eltron is one of the European market leaders for heat pumps, both for domestic hot water as well as for heat pumps for heating and cooling via under floor heating. New to ranges are a wide offering of central and decentral ventilation systems with very energy-efficient heat recovery, providing cost savings for consumers while protecting the climate at the same time.